New Arrival

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【LEISURE WEEKEND】

2017/05/24
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This week’s new items are about the interaction between the colors of white and green, interpreting the urban style with a little bit casual mood. The clashing of simple tops and flowing trousers expresses your charisma, presenting a simple style with personality.

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【URBAN CHIC】

2017/05/17
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For modern women in 2017, new items of this week are focused on fashionable elements such as lace and embroidery with the modernist concept. We introduce you the collection that will not be out of season. Put on our new garments and express your own iROO style!

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【FEMININE BEAUTY】

2017/05/11
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What can be more healing than lots of colors? To present a colorful and eye-catching vision, embroidery such as smiley face, big eyes and ice cream is massively used. Various kinds of neckline design (ruffle and special cutwork) also cuffs design (pleat, ruffle and flare) make the flowing silhouette, interpreting the retro look with a little modern fashion.

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【BLACK & WHITE】

2017/05/04
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With straight and flowing silhouette being the main concept, we choose stripes, star prints and geometric patterns to be the best foils to shining and contrast fabrics. Details such as draped neckline, asymmetric hems, gathered waist and sequin buttons help express women’s charisma of being beautiful and free.

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【FEMININE BEAUTY】

2017/04/27
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To interpret the gentleness and grace of women, we choose lace to be decorated with floral or butterfly embroidery. The colorful lines and floral patterns down the hem or on the collar, also the bow detail put some living spirit into the sweet atmosphere, enriching the personality of the collection.

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【DELICATE LUXURY】

2017/04/20
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Luxurious embellishments are coming back! For this week’s collection, we put eye-catching accent such as big dots, large bow, flower embroidery, or flare sleeves on already elegant garments. Sheer, chiffon and satin in close-fitting silhouette interpret the sweetness and grace of women at the same time.

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【URBAN CHIC】

2017/04/20
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Get your dynamic vibe ready for the whole spring! The collection of this week is emblazoned with embroidered flower, butterfly, bird, also lovely cartoon character, or designed to highlight the waist or sleeves. We introduce you the trendiest items that best interpret the tenderness of minimalism.

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【LEISURE WEEKEND】

2017/04/13
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Slow down for the leisure of simplicity and nature! Items of this week focus on uneven and off-the-shoulder designs that expose the skin elegantly. We put accent as flounces, puff sleeves and cuff embroidery on sheer lace, decorated with ladybug, sika deer and splash ink prints, stamps or sequin to present the fresh and tender touch of women.