New Arrival

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【FEMININE BEAUTY】

2018/01/15
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The Garden of Winter is the inspiration of Feminine Beauty collection in January. Using gorgeous vintage wallpaper embroidery lace with retro floral print, together with the major color tone amber orange and organic green, the collection either follows the seasoning trendy earth tone and shows women’s irresistible charm.

The nostalgic stylish floral print and lace go through the whole design especially shirt and coat, releasing the romantic atmosphere and also announcing that the more retro, the more fashionable.

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【URBAN CHIC|Simple Futurism】

2018/01/08
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Simple and Light Casual sporty style opens a rebellious chapter in iROO’s Urban Chic collection. Inspiring by 70s and 80s street fashion, bold colors stitch in a new way of design. Crossing a new look and new era atmosphere form an uncanny futurist feeling, giving a cool outline and cold tone, showing a provocative attitude.

Looking closely to the design details, double pocket knitting item with lace skirt convey women’s spirit of independence and boldness, making the outfit not only being feminine but also cool.

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【URBAN CHIC|Funky Oriental】

2018/01/08
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A whole New Year started, and joyful Chinese Lunar New Year is approaching. In the cheerful atmosphere, iROO’s funky oriental collection delivers a fresh and happy winter fashion Urban Chic collection.

The main theme in Funky Oriental is Vintage Chinese floral Printing. Light red color goes through part of the design together with oriental elements, such as classic Chinese stylish totem and floral print, making sweatshirt, athletic style jacket, pleated floral printing skirt, and cotton-padded jacket being stylish and cute. The whole collection tells a happy and fun lunar new year is not far away.

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【BLACK & WHITE|iROO NeoClassicism】

2018/01/01
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In the beginning of the year, iROO deconstructs the outline of fashion, playing the concept of colors and light with neoclassicism, and pictures the wandering women walking in the corridor of time in a city through red, black and white colors. This collection creates a modern yet classical elegance in the magic show of light, leading by the romantic Rembrandt style resembling the famous painting Nightwatch.

The Chinese Zodiac comes to the dog sign, so does the design details of iROO. This collection combines the concept of dog and embroidery in the design details, showing the childlike innocence and various oriental elements. The interaction of these special elements in trousers and skirts shows an interesting style of city.

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【SPORT FASHION】

2017/12/25
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With the evolution and development of the pop culture, street arts and fashion trends have come across the boundary of social hierarchy. The “Sport Fashion collection” demonstrates the perfect mixture of street culture and high fashion. In the modern times where boundary becomes ambiguous, street culture and high fashion are never contradictory to each other; instead, they are both a form to express one's self and to communicate with the outside world.

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【FEMININE BEAUTY】

2017/12/18
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Fashion is a journey of time, and it reflects the global trend in history. The hound's tooth check embraces the AW season once again, and becomes the spotlight of women' closet through the entire season. Floral and heart prints are classic elements on actresses' wardrobe in old movies, and iROO brings the vintage style back in a modern way. It isn’t hard to find that the Feminine Beauty collection in December is filled with retro and plain warmth by using grey, burgundy red, orange, and mustard yellow as main color tone.

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【CASUAL STREET】

2017/12/11
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In the times of liberty, your wearing expresses yourself, and it's also the code to read your mind. This collection combines cool and casual styles, plus the unrestrained graffiti to form an atmosphere of street fashion. The attire is composed with different kinds of fabrics, colliding with dissimilar sparkles.Grey, royal blue, and indigo blue are the major colors of this collection. Through young print and funny embroidery, it shows the rhythm and attitude of youth.

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【BLACK & WHITE】

2017/12/04
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Going astray in a city is not easy, because we always repeat the same path every day, afraid to take adventure. How long haven’t you been wandering in the city? Renew your daily route with the classic Black & White collection. The city image is presented by conceptual print on the garment, as if we were going through the buildings and traffic with ease and peace.

In addition to the classic black and white colors, the elegant red is also blended in the collection. The romantic chiffon and sexy tulle make a good balance between casual and fashionable feel. Just put on print tops, clean-cut dresses, handsome culottes or flounced items while strolling in the street.

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【CASUAL STREET】

2017/11/27
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With the evolution and development of the pop culture, street arts and fashion trends have come across the boundary of social hierarchy. The “Sport Fashion collection” demonstrates the perfect mixture of street culture and high fashion. In the modern times where boundary becomes ambiguous, street culture and high fashion are never contradictory to each other; instead, they are both a form to express one's self and to communicate with the outside world.

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【URBAN CHIC】

2017/11/27
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With the strong belief in Utopia, "Children's Mood collection" blends a unique taste and exquisite artifacts in the prevailing pop idol and urban culture. The highlighting trendy elements, such as velvet, strips, pattern print, plaid, tassel and flounce, are mixed with playful bold colors to create a brand new style for urban fashionable women, breaking through the boundary between daily wear and sportswear.