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About Us
Founded in 1999 by a team of professional designers and management experts, iROO has built its identity around confident, urban women of every generation. With a new collection introduced every week in step with global trends, and a brand philosophy rooted in affordable luxury and self love, iROO has grown into one of the fashion industry's respected names.
Every week, iROO unveils new, versatile designs in line with the latest runway fashion trends for modern women with high-quality, statement pieces across 3 distinct styles: City Feminine, Urban Fashion, and Classic Black & White.
The Name of iROO
Pronounced as “EE-ROW” (依洛).
"i" stands for the pronoun "I", representing the individual at the heart of our brand.
"R" stands for revolutionary.
"OO" represents 100%.
Built on a foundation of 100% commitment, we bring our customers a standard of service that goes beyond the ordinary. It is a sincere promise to everyone who shops with us.
Brand Spirit: iROO “4 Best”
Best Quality, 100% assured
Best Price, 100% affordable
Best Service, 100% attentive
Best Ambiance, 100% enjoyable
Best Quality
Our garments and accessories are designed by Taiwanese designers while staying current with international trends. We pay close attention to every stage of production with our dedicated attention to ensure quality.
Best Price
iROO manages every stage of the process in-house, from development and design through to production, allowing us to manage costs closely at each step and pass those savings directly on to our customers, without compromising on quality, craftsmanship or our commitment to the latest fashion trends. We price our products to deliver the quality and design sensibility of comparable luxury brands, at a fraction of the cost.
Best Service
Our Style Consultants are trained to provide attentive, friendly and genuine service. We aim to make every visit welcoming, whether a customer is browsing or ready to buy, and to build the kind of trust that keeps people coming back.
Best Ambiance
iROO has its own interior design department. Our designers and team bring a strong sense of style to our store layouts, window displays, and collection presentations. Fitting rooms are spacious and comfortable, designed to make every visit a pleasant one. We believe anyone who visits an iROO store will notice the care behind it.
iROO Taiwan / Taiwan iROO
iROO currently owns approximately 80 retail shops. In 2012, while international luxurious brands came to Taiwan, iROO stretched to the international market representing Taiwanese fashion brands with the spirit of “affordable luxury and flash fashion”. We chose Singapore, the most internationalized city in Southern-East Asia, to put our first step into the global community. We expect that customers from every country can enjoy our brand spirit of 4 Best, and experience our persistence in services, ambiance, prices, and quality. iROO devotes to make Taiwanese brands step into the world.
iROO with No Compromise
We do not compromise on price, service, heritage, or quality. We promise fair prices backed by guaranteed quality. Unlike many other brands, we are committed to delivering a complete, 100% shopping experience every time.
Hoping that the customers can feel like a superstar with their exclusive fitting room, iROO values the interior designs of the fitting area of every branch store. By providing such a comfortable environment, we make the customers find their own fashion style with no pressure but pleasure.
